Saturday, January 22, 2022

Consultants enter the metaverse – literally

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owned by Animoca metaverse The sandbox announces the arrival of combinations: in this case, the consulting firm PwC Hong Kong.

The Sandbox team said on Thursday that the business council bought LAND, virtual real estate represented as a non-fungible token (NFT). A representative from PwC Hong Kong did not say what land he bought or at what price. Recent sales have seen LAND go for around $ 10,000 a pop, according to blockchain data.

It is both an experience and a cutting edge business game for PwC as brands of Nike at Facebook hook up their carts to what some see as the inevitable next step in being great online.

“We will leverage our expertise to advise clients who wish to embrace the metaverse on the range of challenges presented by this emerging global digital phenomenon,” said William Gee, partner of PwC Hong Kong, in a statement.

Despite all the excitement, Metaverse remains extremely niche in terms of user counts. According to the DappRadar data site, The Sandbox has only hosted 4,500 users (or unique wallet addresses that interact with the decentralized application, or dapp) in the past 30 days.

That didn’t stop digital prospectors from taking hold if the hordes started arriving en masse soon.

“The metaverse is open for business,” Sandbox COO Sebastien Borget said in a statement. “We invite PwC Hong Kong to discover how The Sandbox fosters new, immersive experiences and new ways for brands to connect with customers. “

Read more: Under Armor enters the metaverse with ‘wearable’ Steph Curry sneakers

LAND sales have grown steadily since late October, or around when Facebook changed its name to Meta.

The Sandbox’s native token, SAND, also rode the wave of consumer curiosity – from around 80 cents before Facebook’s announcement to an all-time high of $ 8.40 on November 25.

SAND was trading at $ 6.01 at time of publication, up 14% in the past 24 hours, according to the data site CoinGecko, PwC news appearing to be contributing to the price spike.

SAND's 24 hour chart.  (Messari)

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