Monday, January 18, 2021

IPL 2020 Viewership Records: Almost Half Of The Indian TV Viewers Watched IPL; Here’s What BARC Revealed!

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In IPL 2020, defending champion Mumbai Indians (MI) once again won their record-extending fifth title by defeating Delhi Capitals in the IPL 2020 Finals. The BCCI successfully organized the 13th season of the IPL outside the country in the United Arab Emirates, amidst all odds and restrictions.

In view of the danger of the dreaded Coronavirus, this time the cash-rich Indian Premier League (IPL) was held in the empty stadium in the absence of the spectators. The tournament, which took place inside a secure bio-bubble, received a lot of support from the spectators who watched the entire T20 League from their homes. This can be gauged after looking at the figures released by Star India, the official broadcaster of the IPL.

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Star India, Official Broadcasters Of IPL 2020 Says, IPL TV Viewership Created Massive Record!

Star India has claimed that their TV viewership has increased by 23 percent with an average of staggering 31.57 million impressions during the T20 league this year. According to the Broadcast Audience Research Council (BARC) India, the data is derived from coverage in five regional languages. In this, Hindi, Bengali, Telugu, Tamil and Kannada have greatly helped to increase the viewership.

According to the channel, the recently awaited IPL 2020 saw an increase of 24 per cent in female viewers and 20 per cent in children, respectively.

IPL 2020: How The T20 Tournament Panned Out To Be Amid Coronavirus Pandemic?

This tournament, which lasted one and a half months, saw tremendous competition between all the teams. During this, many achievements were made and records were broken. At the same time, Mumbai Indians won their fifth IPL title under the leadership of star opener and the legendary T20 skipper Rohit Sharma.

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“Season 13 witnessed innovative programming, world-class production – both remote and on-ground,” said Sanjog Gupta, Head – Sports, Star India.

“This wouldn’t have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE.”

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