For the common people, the meaning of this change is that now the sensor will be applied on OTT platforms like Netflix. In September this year, the Ministry of Information and Broadcasting (I&B Ministry) refused to support the Self Regulation Code issued by the Internet and Mobile Association of India (IAMAI). Around 15 video streaming platforms are currently operating in the country.
These OTT platforms signed a self-regulation code under the IAMAI earlier this month. Instead of censorship or government intervention, OTT companies had created a framework at the behest of the government so that only the right content could reach the audience. In this code, there was also a mechanism to deal with the grievances of the audience. For this, it was said to create a consumer complaint department or advisory panel. Members of this panel may include independent people working for children’s rights, gender equality.
Central Government set to regulate digital platforms, OTTs such as Netflix, AmazonPrimeVideo, as well as online news & current affairs.
Govt amends rules to bring digital media under the Information & Broadcasting Ministry. @CNBC_Awaaz pic.twitter.com/j2hXmXAO9M– Aseem Manchanda (@aseemmanchanda) November 11, 2020
The OTT platforms it will include include Netflix, Amazon Prime Video, Disney + Hotstar, ALT Balaji, ZEE5, Arre, Discovery +, Eros Now, Flickstree, Hoichoi, Hungama, MX Player, Shemaroo, VOOT, Includes Jio Cinema, Sony Liv and Lionsgate play.
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The ministry had said, “There is no classification of probable content in the self-regulatory mechanism that the industry has created.” The ministry said that the IAMAI had earlier recommended a two-layer structure, but the ministry did not like it. After this, today the government has released gadgets and taken them under its purview.
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